Right, so yesterday we discussed how you can build a presence in a community.
Today let’s look at how can take advantage of that presence.
There are 2 ways to do it, both are super scrappy 😅
Here the idea is that as you observe a community, find the people who can benefit from your product or service, and reach out to them.
You send them a direct message, mention that you could relate to one of their recent posts, and that you have a solution to one of their problems.
Request them to get on a call and explain them the solution.
This may take up a bit of your time, but the 1:1 interactions will be powerful in shaping the overall marketing and positioning of your product.
This is exactly how Samy Dindane, founder of Hypefury (a Twitter scheduling tool) got initial customers for his product.
Samy was part of many Telegram groups of fitness influencers.
All looking to grow their Twitter audience and leverage it to make money. And kept building more advanced features specifically to help them turn Twitter followers into customers.
Samy built a tool to help them schedule long form Twitter threads.
He did dozens of 1:1 calls and demos and refined the product and it’s positioning with the help of these direct interactions.
Eventually, Hypefury ended up going past $23K MRR in just 12 months (full story)
This strategy takes more time, but less effort than doing 1:1 calls.
The idea is to observe the community regularly for mentions of the problems your product solves.