Make sure your landing page includes these elements -

• [ ] Above the Fold
  • [ ] Headline
  • [ ] Subheadline
  • [ ] Social Proof (short testimonial)
  • [ ] Call to Action button
  • [ ] Risk reversal statement (”No CC required”,”7 Day Free Trial” etc.)
• [ ] Features explained as Benefits throughout
• [ ] Used PAS, AIDA, BAB copywriting frameworks throughout the copy
• [ ] “How it works” section explaining exactly what to expect
  • [ ] Demo video or product screenshots to explain how it works
• [ ] “Who’s it for” section clearly defining the user persona.
• [ ] Pricing structure and table is easy to understand
• [ ] Social Proof or testimonials - Near pricing section
  • [ ] Bonus - Customer testimonial video if available.
• [ ] At least 2 CTAs depending on page length - one above the fold, one with the pricing section. 3rd CTA at the bottom if page is longer.
• [ ] Live chat icon is installed and working
• [ ] FAQs section explaining most common questions and objections users might have.
• [ ] Works great on Mobile
• [ ] Open Graph image and meta tags are present on the page.

Important Note:

If you don’t have social proof yet, you can try the following ideas -

1. Get a quote from a friend
2. Add a related quote from an industry expert or influencer
3. Quote related facts and findings from research studies and scientific papers.